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There is a good phenomenon in my country about television media. Since the last 2 years ago I have figured out about the phenomenon. What is it? Secret word of integration has been infiltrated the television in Indonesia. All of them are trying to consolidate and going into merger situation to increase the market share and bargaining power against the new wave marketing situation. New wave marketing is the phrase come from the Indonesian top international level marketing consultant named Hermawan Kertajaya. He is the best marketer which has been co-author with Philip Kotler in several famous books about marketing.

Back to the television I have seen more than one Television Company integrating into one giant power. The first action is taken by the giant television Rajawali Citra Televisi Indonesia (RCTI) which makes synergy with the other
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